Everything you need to know to exhibit in our show

SO SORRY TO SAY THIS, BUT DUE TO COVID-19 ITA Showcase will not be held in 2021. Please know that we will be back!  If there is any way we can do you a service in this incredibly weird time, please let us know.  See you in 2022!

Who we are

The ITA Showcase membership is made up of vendors to the telecommunications industry. These vendors belong to the Washington Independent Telephone Association or the Oregon Telecommunications Association. Every year ITA Showcase Northwest sponsors a trade show, including exhibits and seminars, to benefit the communications companies in these two associations and all others in the industry. Your company must be a member of either WITA or OTA in order to exhibit in our Showcase.

Who may exhibit

To exhibit in our show, your company MUST be an associate member of either Oregon Telecommunications Association or Washington Independent Telephone Association. Please be sure your membership is up-to-date. You can call WITA at 360-352-5453 or OTA at 503-581-7430 to inquire about membership. The only other restriction is that of space. Our booth space is limited to fewer than 100 booths, which we reserve on a first-come, first-served basis.

How much will it cost?

Fees for booth space, seminars, sponsorships and golf are listed on the registration form included in this site. We do our best to keep our costs down; we are NOT raising our booth fees this year. Your booth fee depends upon the time you register and whether or not your company will be displaying heavy (oversized) equipment such as aerial trucks, etc. Because booth spaces are limited and usually fill up quickly, we also have options to sponsor coffee service, our TopGolf event, our reception, our ice cream social… And please note that if you choose to be a platinum sponsor of ITA, it includes the hosting of a six-member team at TopGolf.  Any sponsorship gets your logo on our web page (which continues to run throughout the year until the next year’s sponsors are listed), as well as your name listed on our registration materials, our show program, and signage throughout the show.  If you have any other ideas to promote your company and improve our show at the same time, we will be delighted to talk about it.

What’s included in your cost?

Your booth cost covers an 8’ x 10’ draped booth with your company name and 500 watts electrical. Hall is carpeted; carpet is a fairly bizarre multi-color pattern. Back drapes and side curtains will be black. Booth fee does NOT include a table, as many vendors have custom booths which do not need additional furniture. Details on shipping and forms to rent additional equipment and furniture will be sent in late January to all registered exhibitors. Exhibitors will receive a mailing list of show attendees at the end of the Showcase.

Where to go and how to get there

To reserve your room, please call the Holiday Inn Portland Airport Hotel at 503-914-5245 before February 10.  Be sure to mention block code ITA when making your reservations.  Or you can go to Holiday Inn reservations  to reserve your room online.

To get to the hotel: Take the Killingsworth Street exit (Exit 23-b) off of I-205 (north or south) and keep to your right and follow the Holiday Inn signs to Columbia Street –hotel is less than three miles from the Portland airport.  Hotel address is 8439 NE Columbia Blvd., Portland, OR  97220.  PLEASE NOTE THAT THE HOTEL DOES NOT WANT YOU TO SEND THEM FREIGHT!!! (Our freight handler is DWA Trade Show Services.)

If you have questions, call Deb Low at 360-352-8334.

Showcase hours

Tuesday, March 2:
11:30 a.m. – vendor, OTA and WITA meetings
Noon to 9 p.m. – exhibitor set-up for show
6 – 9 p.m. – TopGolf event at Hillsboro TopGolf

Wednesday, March 3:
8 a.m. to 4 p.m. – SHOWCASE 2021
4 p.m. to 5 p.m. — Vendor-hosted reception (on show floor)

Thursday, March 4:
8 a.m. to 12 p.m. – SHOWCASE 2021
12 p.m. — Showcase closes, lunch is served; final door prize giveaways!

On Thursday, we will run the show straight through to noon.  We will  have lunch and hold a final door prize give-away after we shut our exhibits down.  We have an extremely strict policy against early breakdowns, so please plan accordingly. Please also note that both show days begin at 8 a.m. sharp.  Vendors can get onto the show floor at 7:30 a.m.


SEMINARS cost $150 and are scheduled on a first-come, first served basis.  Each seminar is 45 minutes with 15-minute breaks between classes.   WE WILL NOT ALLOW BLATANT SALES PRESENTATIONS!  Your seminar outline (please be sure to fill out this portion of the registration form) will be reviewed by a Showcase director to ensure that all seminars are hands-on, practical classes which teach our customers how to use a product or process, or how to deal with current changes in industry standards and regulations. If you want to put on a seminar, make sure registration is in BEFORE the early cut-off date and that the seminar title and description are included.  Please also let us know of any equipment needs you have.


Our theme this year is “ITA: Expanding the IoT.”  In an effort to help our attendees maneuver through the minefield of these “things” and how to tie all aspects of IoT together so they function efficiently and seamlessly, we have gathered a list of suggested topics so that exhibitors can have an idea of the type of seminar our attendees might be looking for. Are we prepared for the surge coming in bandwidth due to gaming/streaming demand?  Are we cyber secure in our readiness for both privacy (IoT!) and higher bandwidth with increasing device management needs?  Are those of you who accepted government funding prepared and educated for the mandatory FCC testing we have to do?

  • Bandwidth surge: 4K TV’s needing 16 MB/stream; 8K TV’s and 16K TV’s in discussion; console-less gaming due to services like Google Stadia coming, as one example.  No more Play Station or X-Box in the home?
  • FCC testing is a constant theme, worthy of a seminar on this topic
  • Security… the breaches, the hacks, the blatant disregard for anyone’s privacy or content protection is beyond jeopardy.
  • Home and SOHO networks
  • IPv6 deployment & migration; Local area networks
  • Optical networks; Overlay networks
  • Personal and wearable networks
  • Routing and Scheduling
  • Storage area networks; Ubiquitous networking
  • Wireless networks; Adaptive applications
  • Authentication, authorization, accounting
  • Mobile Applications & Services
  • Mobile Network Traffic Engineering, Performance & Optimization
  • Regulatory and Societal Issues
  • Multimedia for Learning
  • Enabling Infrastructures for Mobile Multimedia
  • Personalization, Privacy and Security
  • Business process management
  • seamless control and management systems
  • Quality of Service

When and how to register

We now offer three ways to register for our show. Exhibitor registrations are e-mailed out in late November; just complete that form and send it with your payment as soon as possible; or you can email the form to us with your credit card information; or (since you’re right here) you can register online at any time by clicking on Exhibitor Registration. Be sure to complete all parts of this registration form. An important note: we have had to turn vendors away for the past three years — and this is something we do NOT enjoy doing. We do allow vendors to reserve spaces early, and if you wait too long after the November registration forms go out, you may actually not get a space on the main floor. Please also remember that if you have already reserved a booth but have not sent in an actual registration with payment, your reservation will be held only until January 5. At that time the booth will be offered to the next company on a waiting list. Seminars are also reserved first-come, first served and are in high demand, so the earlier you register the better chance you have of getting a good time slot for your seminar. Another important item on our registration form is a request for a brief (25-word) description of your company and the products you sell.  This will be used in our promotional piece which will go out in late January, as well as at the show in March.


In order to keep ITA Showcase Northwest successful, we are asking that those companies who are able to do so to support us in our efforts to improve the class and the general fun atmosphere of our showcase.  We definitely need your help.  We are again holding our Wednesday evening vendor reception right on the Showcase floor.  We are hoping that you will support our show by agreeing to co-sponsor this reception with us.  We think this is a good addition to our show and will provide an opportunity for vendors and their customers to meet in an informal and fun atmosphere.  We also have provided differing levels of sponsorship for our showcase — the vendor reception, coffee services, ice cream social or TopGolf sponsorships.  All sponsors will be advertised in the program and listed on various signs at the show, as well as provided promo here on the website.  Our platinum sponsorships are listed on all signage and can also include up to six team players at the TopGolf event.  Anything you can do to help us keep up with the rapidly increasing costs of this show is greatly appreciated.

TopGolf event

Our annual golf tourney has become a TopGolf event held on Tuesday, March 3, at 6 pm.  TopGolf Hillsboro (5505 NW Huffman Street, Hillsboro, OR  97124) is an excellent venue for mixing and mingling with customers and colleagues; lots of fun and even more prizes. Cost for an evening of golfing fun is $100; you can also sponsor  individual customers or an entire team.  No refunds after February 10.  IF YOU ARE GOING TO TOPGOLF, BE SURE YOUR BOOTH IS SET UP EARLY!

Door prizes

Door prizes provided by vendors will be given away to attendees throughout the show. This is yet another way for your company to contribute greatly to the quality of our show. If you donate a door prize, it will be displayed at the registration desk marked with your company’s name, and your company will be announced as your prize is given away. It’s a fun and easy way to promote your company at our show – especially if you come up with the door prize that everyone is talking about! We will also have a final door prize give-away at lunch on Thursday, to make sure that attendees stay until that time. By the way, at the end of our show we will also give away a vendor door prize – don’t forget to sign up for it when you get to our show!

We need your help!

Every year we make a concerted effort to update our mailing list with contractors, ISP’s etc. As you are undoubtedly aware, the independent telephone industry has changed dramatically in recent years, with many of the “independents” no longer having the ability to send their people to our trade show. If ITA is to remain a viable trade show for you in the future, we need to work now to incorporate an additional attendee base. To do that we need from YOU a list of the customers you want to see at our show. Please help us out — there is space provided on the registration form for you to give us this information. Thanks!

Final information

Final information will be sent to all registered exhibitors in late January.  If you have any questions feel free to call Deb Low at 360-352-8334.  Thanks!

Thanks to our MANY sponsors!